Every media professionals are more or less associated with the concept of Press Release. but one should know the accurate format to write a press release. a perfect press release is like that when the journalist or the media house will easily get all the information in the release. the release will contain all the information, the basic 5 W’s one H (Who? What? When? Where? whom? and How).
Since a press release is supposed to look and feel like a story in a newspaper, it’s important to include a location and date stamp at the beginning of the first paragraph. Something like, “Palo Alto, CA – February 5, 2007.” Like a standard news story, the first sentence, or lede, should summarize the main news of the press release in 25 words or less
The rest of the body of the press release should answer all of the questions a journalist might have about the product, service or event that you’re announcing. Although a press release is a public relations tool, it should not read as overly promotional. If it sounds too much like a sales pitch, it will lose credibility in the eyes of the journalist.
Press releases typically end with a short description of the company or organization that’s issuing the release, along with a call to action. The call to action could be to participate in the event being promoted, to take a test drive of the product, or simply to find out more by contacting the author of the press release.
Source: Business Communication